using adverts in lessons Tweet
Recently I have been using adverts in lessons to show the difference in language useage to normal everyday speech or Business English.
How to approach this:
Tasks.
1) What is the tone of the piece – ask the students to identify the tone and if it suits the target audience.
Give examples of tonal language to model what they need to listen for.
This example from T-Mobile
- Colloquial – use of
“Football is a simple game lads, it is not just about tactics but how you celebrate goals”.
- Easily accessible by a wide target audience. Script, dialogue suitable for the audience
2) Do they use idomatic langauge.
This example from Offstimme
“heart of Europe’s dynamism”.
“Saxony is car country”
“our clocks click to a different beat”
etc
3) What is the purpose of the advert?
in the case of
T-Mobile- using goal celebration and celebrity endorsement of the company thru doing their dance. Nice comparison between Crouch´s robot and their dance as a trend.
Offstimme - using the USPS of Saxony with emotive lingo to pique the interest of the viewer.
Once you have a few models, their are loads of resources out there to find old or new ads.
Make sure you consider the lingo being appropriatenesss level wise and tonally for the group.
As a teacher do you use adverts and if so how?
As a student how would you react to these tasks as class input?
Tags: adverts, creativity, EFL, English, English learning, ESL, football, language, Offstimme, Peter Crouch, Saxony
